“The basic difference between being assertive and aggressive is how our words and behaviour affect the rights and well being of others." Sharon Anthony

Assertiveness is commonly misunderstood to be similar or the same as aggression. It is neither. It is an attitude of mind, a choice of behaviour and a set of values. What does it mean in today’s business world? It means getting results the right way, with honesty, integrity and openness. It is about working in partnerships and building healthy, sustainable working relationships. 

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